MSC Cruises Launches New ‘Blue Diamond’ Tier in Voyagers Club Loyalty Program, Expanding Benefits for Most Devoted Guests
In an exciting development for frequent cruisers, MSC Cruises has introduced new updates to its MSC Voyagers Club loyalty program, making the experience even more rewarding for its most loyal guests. The standout feature of this refresh is the addition of an all-new loyalty tier, MSC Voyagers Club Blue Diamond, designed exclusively for the line’s most dedicated passengers.
The Blue Diamond tier sits above the existing Classic, Silver, Gold, and Diamond levels and comes with an impressive suite of exclusive perks. These include flexible check-in times, priority embarkation, and a dedicated luggage drop-off service via the MSC Yacht Club check-in desk. The tier also offers “My Choice” dining, allowing guests to dine at any time within the restaurant’s service hours, along with a complimentary Browse Wi-Fi package for one device per member, free shuttle bus tickets at select ports, and an exclusive meet-and-greet with the ship’s captain or another officer. Blue Diamond guests will also enjoy priority embarkation and access to tender boats when visiting ports.
The Blue Diamond status is only attainable by sailing regularly with MSC Cruises, a move that emphasizes the line's commitment to rewarding its most loyal cruisers directly. Unlike other levels that may be achieved through MSC’s Status Match Program, the Blue Diamond tier must be earned through continued cruising with MSC, adding a prestigious touch for guests dedicated to the line.
Existing Diamond members will also benefit from the update, as both Diamond and Blue Diamond passengers will receive the highest priority for cabin upgrades if available.
As an additional enhancement, MSC Cruises is extending membership validity across all levels from three to five years. This extension allows guests more time to accumulate cruises within the membership tiers and unlock new benefits. Members now only need to sail once every five years to maintain their membership, providing greater flexibility and opportunity to climb the Voyagers Club ranks.
The updates also make it easier to join MSC Voyagers Club, as anyone can now sign up without an existing booking. This gives members immediate access to MSC Voyagers Selection departures and discounts of up to 20%, whether they are planning a quick Caribbean getaway, a Mediterranean adventure, or an Alaska cruise.
Enrollment into the MSC Voyagers Club is now automatic for guests booking through U.S. channels, simplifying the path to earning status and accessing benefits for North American travelers.
These exciting updates mark MSC Cruises’ continued investment in guest loyalty and reflect its commitment to providing a world-class cruise experience for its guests around the world. Whether you’re a seasoned cruiser or new to the sea, MSC Voyagers Club offers a broad range of perks to enhance your vacation experience and reward loyalty at every step.
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